About this Webinar

The role of a product manager is of unquestionable value for building the right products. Organizations have come a long way in terms of how product management as a function is perceived. From owning P&Ls, to managing marketing, product managers today put themselves at the intersection of UX, Technology and Business. Most importantly, product teams today represent a key competitive advantage for many organizations.

Watch Cary Fulbright and Aubrey Cattell as they discuss the evolution and criticality of product roles in today’s tech companies and what it takes to become a successful product manager and build great products.

What You Will Learn

  •  How the role of product manager has evolved over time
  •  Essential skills great product managers need
  •  Why a ‘bold vision’ is crucial for your product strategy
  •  The art of balancing existing customer needs with new product developments



Cary Fulbright
Head of Enterprise Marketing, Udacity

Cary is the head of Marketing for Enterprise at Udacity. Prior to Udacity, Cary held executive positions at several companies. He was Salesforce’s first SVP of worldwide marketing, created the corporate sales business division, and was the first Chief Strategy Officer at Salesforce.com. He helped grow Salesforce’s revenues from $7 million to $184 million from 2000 to 2004 and played a key role in taking the company public. Cary also had a stint at Jobscience, Inc., as their COO, growing the company’s license revenues more than 5X in four years. Prior to his role at Jobscience, Inc., he was the President of North American Operations for Saaspoint, a Salesforce consultancy, and before that he was VP of Marketing & Products for Five9, Inc., a call center application that integrated with Salesforce. He has also been a trusted advisor to a number of companies in the SFDC ecosystem. Cary has a BSFS in International Politics and a JD from Georgetown University and an MBA from the University of California, Berkeley.


Aubrey Cattell
Vice President, Product, Adobe

Aubrey is the Vice President and General Manager for Adobe Spark, a new content creation platform and growth business for Adobe’s Digital Media division, and the head of product management for the education business. His cross-functional organization includes product managers, designer, engineers (including DevOps and QA), data analysts, community managers, and growth marketers - the last being a new discipline at Adobe. Prior to Adobe, he spent seven years at Autodesk, another design software leader, building web and mobile applications for consumers. He has an MBA from the Kellogg School of Management and a law degree from Northwestern School of Law.